A World Class Health System
Deliverables
ResearchWeb StrategyWebsite Design & DevelopmentThe Woods System of Care is a network of healthcare and direct support providers, specialized in serving people with disabilities of all ages. They needed a website which effectively connects service users with affiliate providers, and establishes their presence as a world-class health system.
A Fresh New Look
When redesigning the site, our goal was to increase the Woods’ brand professionalism by balancing soft, welcoming elements with clean, sophisticated components to create depth and invite visitors to engage. This new approach positions Woods as a modern health and human services organization.
Accessible typefaces
Our primary typeface, Family, has the professionalism of a typical serif typeface but with softer elements. The secondary typeface, Karla, is open, friendly, and legible. We choose these typefaces because they paired well with the Wood’s logo and passed legibility requirements for folks with disabilities.
A defining color palette
The color palette separates Woods from its competitors. It has the flexibility to look like a professional health system, with the bolder blue and purple hues, while also remaining friendly and welcoming with the pastel colors.
A Seamless Search Tool
Developing an easy way to navigate affiliate and Woods services was a primary goal for the site. We worked together with the Woods team to identify important search functions, filters, and information – resulting in a clean and seamless services search tool.
Modern motion
This type of lightweight line animation is used throughout the site to add interest and highlight key information.
Keep it fun
We incorporated seamless microanimations to give the site a modern, dynamic feel.
Designed to Build Trust
Overall, the website’s architecture, visual style, and content were designed to establish the Woods System of Care as a health network you can trust and count on – using a healthy balance of human elements and professional layouts.
Testimonial videos about the Woods experience validate the site’s claims and cultivates storytelling on the page.
We showcased the depth and breadth of the Woods network with a large Affiliate and Partner externally-linked logo grid.
We included a resource grid on the homepage where the most valuable resources and articles can be featured.
