Women’s Economic Ventures
Where Women’s Business is Our Business
Women’s Economic Ventures (WEV) is a nonprofit organization that supports female entrepreneurs through business education, financial assistance, mentorship, and a tight-knit community.
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A place for women on their way
Push10 worked with WEV to create a highly-interactive web experience that seamlessly guides visitors to programs and resources that can help them achieve their goals. We embraced WEV’s bold vision and delivered a modernized platform that exudes their warm, inclusive spirit while maintaining their strong identity as forward-thinking professionals.
Embracing all journeys
We found in our research that WEV’s community members were most encouraged to engage with WEV when they heard stories of others who had worked with WEV. So, we designed the site to center client stories, illustrate their journeys, and amplify their voices. Now, WEV has a web experience that inspires, engages, and invites visitors into their growing, dynamic community.
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Promoting the Future
From the start, we were deeply inspired by the incredible stories of the WEV community. WEV has always steadfastly pursued a compelling vision to unite women of all backgrounds who are seeking economic empowerment. We captured this energetic essence by creating a visual aesthetic that pairs the sophistication and trustworthiness of WEV as a dependable resource and guide, along with the vibrancy of their community.
Multicultural voices
Given their diverse target market, launching a multi-lingual site was a top priority. To accomplish this, we installed and configured the WPML multi-language tool to facilitate translations.
Inclusive design
WEV was founded on the idea that all women, from every walk of life, deserve a place to share, connect, and be heard. This renovated web experience builds on the idea of inclusivity by incorporating a UserWay tool, enabling users to select their own ADA preferences.
Animating stories
WEV appeals to both entrepreneurs and established professionals by acting as a hub of easily accessible information, and providing engaging events for their vast community. We elevated this unique resource by designing simplified buttons, carousels, and a contact page that prompt users to easily sign up and keep in touch with just a few clicks.
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Spreading the Word
We made sure we gave the WEV team the tools to bring their refined message and their new look out into the community, beyond their website. For an organization so focused on building community, having a great website is only as good as the connections you can make.
Push10 went above and beyond on WEV’s website redesign. They took the time to deeply understand not only our pain points and goals, but also our mission, our brand, and our community. Through a highly-collaborative process, they brought everything together to create a new online home for WEV that beautifully conveys not only our story but the stories of our community members. Their team was also a joy to work with – very well-organized and responsive throughout the project.
Women’s Economic Ventures
Emma Anderson, Innovation and Improvement Specialist
VISIT THE WEBSITESucceeding with Measurable Impact
60%
More time spent on the new site
70%
Increased in visitors to the Business Directory Page
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