Wharton School Press
Designing a Modern Classic
The publishing arm of Wharton business school inspires bold, innovative thinking within the global business community. They enlisted us for our own bold and innovative thinking to reimagine their brand and website.
01
New visual identity, same mark of distinction
The Wharton name carries more than 100 years of history. Our mission was clear: Design a logo mark for the school press that builds on the university's reputation as the home for the best and brightest in business, while also ensuring that the mark functions beautifully anywhere – from a book spine to a digital ad.
Brand integrity in every context
To begin, we reviewed the brand approach of peer publishers at Princeton, MIT, Harvard, and more. We determined that a monogram logo would deliver the desired visual impact while maintaining legibility at a very small size.
02
A new home for the best business ideas
After reimagining the brand, we enhanced the design and functionality of Wharton School Press’ website. We helped reestablish the site as a destination where readers can buy, read, and engage with the brightest ideas emerging from the University.
A tremendous thank you from Wharton School Press! We are so grateful for your support of this rebranding. We’re thrilled with the logo and the updated site and newsletter, all of which have helped us to build support with key stakeholders and to position ourselves to expand our impact.
Wharton School Press
Shannon Berning, Director & Publisher
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