New visual identity, same mark of distinction

The Wharton name carries more than 100 years of integrity. Knowing this, our mission was clear: Design a logo mark for Wharton School Press that cherishes this story while leaning toward the future. The badge and circular elements in this mark serve as subtle but recognizable reminders that, while the School Press stands as its own entity, it is proudly steeped in Wharton’s history.

Brand integrity in every context

To ensure the brand communicates the same message of strength and innovation wherever it appears, we developed a comprehensive style guide that outlines how to stay within the lines when publishing the brand.

An online home for groundbreaking ideas

By enhancing the design and functionality of Wharton School Press’s website, we helped reestablish a destination where readers can buy, read, and engage with the brightest ideas emerging from Wharton School of the University of Pennsylvania.

A tremendous thank you from Wharton School Press! We are so grateful for your support of this rebranding. We’re thrilled with the logo and the updated site and newsletter, all of which have helped us to build support with key stakeholders and to position ourselves to expand our impact.

Shannon Berning, DIRECTOR & PUBLISHER, Wharton School Press