01
A Streamlined Approach
The Atlas needed to be launched within 3 months for an event. Our team condensed our robust discovery and research process into a single, comprehensive Discovery workshop with key stakeholders. We were able to gather the most foundational information needed to propose a basic web strategy and move quickly into design.


Crafting a Compelling Story
Naturally, the Atlas includes a lot of long-form content. From policy recommendations to country reports, the Atlas needed a way to organize an overwhelming amount of information in a digestible way. Using the insights from the Discovery workshop, we proposed simplified messaging and an easy-to-navigate sitemap.


02
Designing a Go-To Resource
We designed the look and feel of the website to position the Atlas as a reliable and easy-to-understand source for global food donation policy research and recommendations.
Researching Maps
A key feature of the Atlas is an interactive policy map, detailing the food law policies of different countries around the globe. Our strategy and design teams did extensive research into other interactive maps. We compared and contrastead specific features and functionalities. We also worked with our development team to understand what was possible to create within the project’s short timeline.
Designing an Interactive Map
Armed with our research, we designed a clean and modern map with a responsive information sidebar. The sidebar was structured to highlight the most important policy takeaways of each country and links the user to a more detailed country profile. We also created a secondary “list” view of the country data, offering a different way to digest information.


Building a Blended Brand
The color palette and typography were intentionally selected to blend the GFN and the Harvard brands to make the Atlas feel like a unified project with ties to each institution.
Thank you so much for helping us create the Atlas site in order to make this research more accessible to policymakers around the world!
The Global Foodbanking Network
Micaela Wu, Strategic Communications Coordinator
VISIT THE WEBSITEView Related Work

Innovations for Poverty Action
With a fresh new strategic plan, IPA engaged Push10 to construct a brand platform and website aimed at captivating and motivating a broad audience of researchers, policymakers, and donors to unite in the battle against poverty.