The Flag of Providence
Deliverables
Brand StrategyLogo DesignWebsite StrategyWebsite DesignWebsite DevelopmentPrint DesignProvidence Forum is a 501(c)(3) nonprofit organization that exists to encourage intergenerational conversation surrounding the founding beliefs of our nation and to inspire Americans to become more passionate citizens. Push10 helped define opportunities to engage with a new generation while building a new comprehensive brand identity and website.
The Vision of a New Nation
The patriotic brand was built around the “Flag of Providence” logo mark, which combines together the theology and symbolism of a 6-pointed star, the American Flag, and the flight of a dove.
Considering a New Generation
After defining and shaping the Foundation’s brand, Push10 uncovered opportunities to strategically engage audiences. We helped to translate existing long-form print media into compelling digital stories and interactive experiences. The Faith & Freedom walking tour is one such example, where an interactive map, audio, and video content helps guide users through Philadelphia’s historic landmarks.
Telling the Story of Our Founding Fathers
Providence Forum’s wealth of content naturally lent itself to long-scroll storytelling pages. The narrative of the last liberty tree is a key landing page that encourages users to engage with our nation’s past. Key calls to action allow visitors to dig deeper into similar stories or support ongoing initiatives surrounding the project.
A two-frame introductory panel slows down the pace and allows for deeper storytelling
Site admins are able to feature the most pertinent Providence Forum stories and projects directly on the Homepage. Users can search or navigate this long-form content by topic tag.
A stylized Twitter feed, shop & donate panel, and newsletter signup give users a variety of ways to further engage with the brand directly from the Homepage.
