Capturing the Spirit of a Community
Deliverables
Website StrategyWebsite DesignWebsite DevelopmentIllustrationE-CommerceWith an established voice and devout following, Organicgirl turned to Push10 to promote their products and build a deeper lifestyle brand in the digital space. Push10 began by auditing Organicgirl’s current marketing materials. We reviewed historic communications, sorted through the existing website and worked to understand key audiences to uncover the optimal digital strategy. We even visited their farm and product processing facilities to get an insider’s perspective on the Organicgirl world.
Push10 serves CPG clients via Aid&Abet, its specialized food marketing agency. As part of an ongoing partnership, Aid&Abet is helping to refine and enhance the burgeoning family of brands, just like organicgirl.
A Social Connection to Each Product
To build upon the quirky and fun-loving brand language, Push10 created custom iconography for each product. In addition, we worked with the Organicgirl team to capture ingredient-focused product imagery rather than vector renderings. This push towards “happy & fun” elements compliments the strong healthy lifestyle message that underpins each of Organicgirl’s products. To further enhance this dual brand promise, Push10 integrated Instagram and Youtube social channels throughout the website. We also designed and built social engagement tools that encourage users to submit their own written and video content, refer friends, review recipes, and take advantage of limited time promotions.
Engaging with Recipes
To help users “Get Their Green On,” we built a library of recipes that are dynamically pulled throughout the website. Admins can easily select which related recipes to highlight on key landing pages and product detail pages. To help users select their ideal meal, the posts can be filtered by ingredient, product, and type. Details pages are easy to print or share, and include custom summary icons that showcase cooking time, prep time and serving size.
An ingredient-focused image style highlights how the product will compliment customer’s life.
To engage with the product, users can view complimentary products, search the store locator and share on social media. Users are also able to quickly view featured ingredients and nutrition facts.
Push10 integrated a unique Instagram hashtag for each product, allowing the Organicgirl team to engage with users across multiple social channels
Site admins have the ability to hand-select featured recipes that compliment each product and keep the user engaged with the brand.
