Building A Rare Community

We started by auditing NephCure’s existing brand, surveying their audiences, and reviewing their competitive landscape. We identified a number of key insights, including misalignment around the mission statement and a lack of meaningful equity in the logo.

We worked alongside NephCure’s team to refine the brand’s fundamental written communication elements. We clarified the organization’s tagline and wrote mission, vision, values, and anthem statements that highlight NephCure’s role as a connector and place for support. Then, we developed a visual brand that brought those key messages to life.

Patients and their families or caregivers are some of NephCure’s most important audiences. We created a Messaging Playbook to help outline key messages and supporting proof points that will resonate with these audience members throughout their journey. This guide helps NephCure maintain consistency when communicating to the people who matter most.

As a growing modern nonprofit, NephCure has many initiatives and events. Push10 analyzed each subbrand and created a strategy for five categories of sub brands grouped by their intended audience and/or purpose.

With the new brand in place, we created a launch campaign to secure funding for NephCure’s future. Our research indicated that personal stories were most likely to cut through the noise, so we worked to promote stories that highlight how NephCure’s community can save kidneys and save lives.