Reducing Poverty by Connecting Evidence to Action.
Deliverables
Website PlanningSite ArchitectureWebsite DesignWebsite DevelopmentPrint DesignIconographyInnovations for Poverty Action is a international research and policy nonprofit that discovers and promotes effective solutions to global poverty problems. Over more than 15 years, IPA has built a reputation as a respected producer of relevant and high quality data in the fight against poverty. IPA collaborated with the team at Push10 to create a digital and printed Strategic Ambition that communicates the organization’s increased focus on moving evidence to policy.
A Bold Brochure for Bold Ideas
Push10 worked with the team at IPA to organize and streamline the text of the Strategic Ambition to flow logically in print form. We drafted a design that utilized color coding to guide the reader through the three pillars of the plan. Push10 also developed branded spot illustrations and infographics to break up the heavy text of the report for both print and web use. These thoughtful graphics help communicate complex concepts at a glance.
An Immersive Microsite for an Engaging Experience
Upon completion of the brochure design, Push10 seamlessly translated the report into an engaging microsite. With Push10’s guidance, the IPA team abbreviated and optimized the content for the web. Key concepts were highlighted in a long-scroll color-coded format with clear concluding summaries for each section of the web design.
We built a thoughtful hero experience that utilizes a parallax scroll effect to summarize the report in a question & answer format.
Branded spot illustrations and infographics serve to break up the heavy text of the report.
A flyout “read more” component communicates key information at a glance.
