The Girls First Fund

A Brighter Future for Girls

The Girls First Fund is a philanthropic fund that champions community-led efforts so that all girls can live free from child marriage and create their own futures.

Services

Logo Design, Visual Identity, Marketing Collateral,
Web Strategy, Web Design, Web Development

Problem

Every year, 15 million girls are married before the age of 18 across countries, cultures, religions and ethnicities. Ending this childhood marriage requires work across all sectors and at all levels. In a giant step forward, the Ford Foundation, Girls Not Brides, and Children's Investment Fund Foundation came together to establish a joint fund in order to expand resources to community-based organizations leading the fight to end child marriage. Our goal was to establish a trustworthy brand for this new fund that could inspire new donors to further fund these grassroots organizations in their important work.

Our Approach

We built an aspirational brand and website that communicates the importance of helping children realize their rights and potential while inspiring donors of all sizes to contribute to the cause.

01

Establishing the Logo

Push10 worked with the fund’s marketing working group across multiple organizations and time zones to develop the new Fund's logo and brand style.

GFF-nonprofit-education-visual-identity-logos

GFF-nonprofit-visual-identity-branded-image-girl-pink-@2x

Soaring to New Heights

In the logo design, a bird in flight is seamlessly interlaced with the profile of a young girl. The girl looks upward while the wings at her back allude to an open and free future full of possibility. In addition, the interwoven line art execution speaks to the layered & contextual local solutions at the heart of Girls First Fund.

A girl is smiling with her hands clasped together and held up to her mouth

A girl is sitting at a desk, holding a wooden stick, and saying something.

02

Inclusive Illustration

We established a custom illustration style that celebrates girls of all shapes, sizes, and cultures to further brand Girls First Fund materials. These girls are depicted together in a warm embrace or standing triumphantly together with arms raised.

Girls First Fund nonprofit responsive web design - homepage illustration in a mobile mockup

Two girls wearing pink robes are smiling and walking together for Girls First Fund

03

Advocating for Girls on the Web

Push10 designed and developed a new website to spread the Girls First Fund’s mission. The web design features custom illustrations, vivid photography, and on-page translations, ensuring that the important work of the fund can be understood around the globe.

Girls First Fund nonprofit responsive web design - our impact page in a tablet mockup

Girls First Fund nonprofit responsive web design - annual report page in a mobile mockup

Girls First Fund nonprofit web design - donation page in a laptop mockup

Working on the Girls First Fund brand and website was an incredibly rewarding experience. The process was all about creating a visual identity and website that felt both empowering and approachable, while staying true to their core values.

Push10

Sabrina Pfatuz, Partner + Creative Director

VISIT THE WEBSITE

A Website with Impact

37%

Average Bounce Rate

This bounce rate is much lower than industry standard, and means that visitors are staying on the site to learn.

9Min

Average Time on Page

This indicates that site visitors that are engaging and reading content.

26K

Average grant size for grantees

Donations have swelled, as as of June 30th, 2023 GFF is supporting 177 grantee partner organizations in eight (8) countries

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