What does it mean to be a top state?

We conducted internal workshops, audited competitive organizations, and surveyed key audience groups to better understand the website’s potential. It quickly became clear that while the “#1 State for Business” was an exciting message, visitors wanted more concrete details. In particular, we heard that the availability of skilled labor, cost of doing business, and cost of living in North Carolina were key messages that should take center stage in our content plan.

How can we help visitors find what they need?

Our research also highlighted that while the existing information for domestic businesses seeking to relocate was clear, the crowded menu made it difficult to find other information for international businesses, new businesses, and businesses seeking to export from North Carolina. We restructured the navigation to provide each of these distinct audiences with a clear website journey.

How can we make key resources more accessible?

We knew that an improved search experience could only be a good thing to help EDPNC site visitors sort through all the available content and find important information quickly. We recommended a new searchable FAQ, comprehensive sitewide search, and a powerful new resource archive with dedicated search and robust filtering.

Capturing the Spirit of North Carolina

From the beginning, it was clear that visually representing the soul of North Carolina on the site was just as important as identifying the right messaging and implementing the ideal features. Through a focused moodboarding process we developed new graphic treatments that add personality and a distinct “North Carolina” spirit throughout the site.

The Shape of a State

The physical shape of North Carolina provides a dynamic ‘window’ into all that the state has to offer while reinforcing the geography of the area to those who might not be familiar.

Backing it up with Data

We built a variety of powerful data visualization tools to validate North Carolina’s #1 claim. From large summary statistics to detailed charts, the EDPNC team has a full suite of options to display data.

Animated Data

We designed a scroll animated data block to bring summary statistics to life on each key industry page.

Detailed Data

We integrated the Apex Charts javascript library and customized five interactive charts to display detailed data about each industry.

Bold Data

We designed a scrolling highlight section that brings key statistics to life with bold color and imagery on the Homepage.

Site Data

We highlighted megasite geographic features with layered interactive map graphics.

An Easy Choice for Businesses

One of the most exciting new data-driven features is the State Comparison Map that allows site visitors to compare North Carolina to other potential business locations. Business Executives and Site Selection Consultants can easily see how other states measure up to North Carolina’s workforce, business climate, quality of life, and more.

“Push10 was an incredible partner for our web redesign project. They kept the project moving forward on schedule and within the budget. The team was proactive in raising any issues and were highly responsive to our questions. I would pick Push10 for any web design project I have in the future. They are world-class!”

Shanta Morton, Director of Marketing, EDPNC

“When I look back to my notes from the interview and discovery phases of the project, I can happily report that together we’ve accomplished everything we set out to do – the site is visually engaging, fresh and friendly, and captures the appeal of North Carolina for both businesses and potential relocators. It’s user-friendly (the new data, navigational and search tools are especially sharp), and best of all is technically leaps and bounds ahead of where we were. Your team have been great partners all along the way, keeping us on track, on time, and on-budget. We can’t imagine a better collaboration.”

Denise Desatnick, Vice President Marketing & Research, EDPNC