Aurora Staffing

Promoting Careers with Purpose

Aurora Staffing is a recruiting agency established by the Woods System of Care to attract and engage job candidates for Direct Support positions serving people with disabilities and mental health challenges.

Services

Visual Identity, Web Strategy, Web Design, Web Development

Problem

Aurora Staffing needed a compelling online presence to attract and connect with job candidates for Direct Support roles. The challenge was designing a website that would stand out to professionals dedicated to supporting people with disabilities and mental health needs, while also feeling inviting and accessible. Aurora’s brand needed to convey both action and empathy—qualities that resonate deeply with Direct Support Professionals.

Our Approach

To bring Aurora’s mission to life, we crafted a website that balances boldness with warmth. We incorporated circular shapes and arches inspired by the curve of the star in Aurora’s logo, adding depth and a sense of forward motion. These arches, layered with images of support professionals, create a dynamic feel that reflects a career path with purpose. We also selected a set of icons to highlight key info and added vibrant color accents to make these elements stand out. The result is a visually engaging, easy-to-navigate site designed to attract and inspire dedicated candidates to join the Woods System of Care.

01

A Bold &  Inspiring Look

The website’s visual approach balances bold, action-oriented elements with soft, welcoming components to create depth and to invite Direct Support Professionals to engage with our site.

Aurora Staffing Nonprofit Visual Identity Photography

Aurora Staffing Nonprofit Typography Visual Identity

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Castledown

02

SangBleu Versailles

Aurora Coral

#fd595e

Soft White

#f5f3f1

Indigo

#242e5f

Periwinkle

#9596ff

Lavendar

#d1d4fe

Neon Yellow

#e9f556

Dynamic Elements

We brought in circular shapes and arches that are derived from the curve of the star, as seen in Aurora’s logo. The arches, layered with the images of Direct Support Professionals, create a feeling of momentum and energy, and the arch symbolizes a dynamic “path” forward.

Personalized Iconography

We identified a library of icons that can be used to draw attention to key pieces of information. We’ve layered these icons with pops of color to tie them into the overall look and feel and to make them more substantial and eye catching.

02

Designed for Professionals Committed to Quality Care

Overall, the website’s architecture, visual style, and content were designed to attract, engage, and inspire passionate and dedicated Direct Support Professionals to apply for positions within the Woods System of Care.

Aurora Staffing Nonprofit Web Design on Tablet and Mobile of locations map

Push10 was a great team to work with – specifically Ashley, Sabrina and Ken. They did a very good job working with our team that often consisted of ‘too many cooks in the kitchen.’ Our favorite part of the journey was the people.

Aurora Staffing

Jared Levin, Vice President of Marketing

VISIT THE WEBSITE

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Woods System of care responsive website design pages in an iPhone and a tablet mockup

The Woods System of Care

See how Push10 designed a website to effectively connect service users with affiliate providers, and establish Woods’ presence as a world-class health system.

Promoting Careers with Purpose

01

A Bold & Inspiring Look

02

Designed for Professionals Committed to Quality Care

Push10 was a great team to work with – specifically Ashley, Sabrina and Ken. They did a very good job working with our team that often consisted of ‘too many cooks in the kitchen.’ Our favorite part of the journey was the people.

Aurora Staffing

View Related Work

A Bold &  Inspiring Look