How Nonprofits Can Increase Private Donations During Uncertain Times

In an unpredictable economic climate, many nonprofits are navigating reduced funding and evolving donor behavior. But with the right strategies, private donations can not only be maintained—they can grow.

Here’s how, along with real-world examples of nonprofits—and the partners who support them—successfully putting these ideas into practice:

Build Stronger Donor Relationships

Donors are more likely to stick around when they feel personally connected to your mission.

• Send tailored updates that show the tangible impact of their support.
• Pick up the phone or send handwritten thank-you notes to deepen relationships.
• Invite them into the conversation through surveys, events, or advisory groups.

Example: Heifer International sends regular donor-specific updates with progress stories, making supporters feel like true partners in their mission.

Lead With Mission & Transparency

In times of uncertainty, clarity builds trust.

• Clearly communicate how you’re tackling today’s challenges.
• Share specific, relatable stories of change.
• Be open about both successes and needs.

Example: DonorsChoose uses transparent project pages and follow-up photos to show donors exactly how their contributions helped teachers and students.

Make Giving Easy and Flexible

Don’t let friction stop someone from giving.

• Simplify your donation process—especially on mobile.
• Offer flexible options like Venmo, Apple Pay, or recurring gifts.
• Consider add-ons like tribute gifts or employer match prompts.

Example: CURE Epilepsy understands that “support” can take many forms. With help from Push10, their redesigned “Support Us” section prioritizes online giving while also highlighting alternative ways to get involved—like fundraising, advocacy, and volunteering—broadening their reach and deepening community engagement.

Embrace Innovation

Creative tools can help donors connect with your cause in new ways.

• Host interactive digital events or workshops.
• Launch peer-to-peer campaigns that empower your community.
• Use engaging tools to help donors find their fit.

Example: Vermont Community Foundation partnered with Push10 to develop a “Giving Quiz” that helps potential donors discover causes that align with their values. This interactive tool personalizes the giving experience and fosters a deeper emotional connection—leading to more meaningful, lasting support.

Turning Challenges into Opportunities for Lasting Impact

Even in uncertain times, donors are eager to make a difference. With a donor-first mindset and transparent communication, nonprofits can turn challenges into lasting impact. A nonprofit web design agency, like Push10, can help by creating user-friendly, mobile-optimized websites that simplify donations and strengthen donor relationships. By integrating features such as personalized donation tools, interactive campaigns, and seamless payment options, nonprofits can engage supporters and foster long-term loyalty. With the right digital strategy, nonprofits can thrive in today’s ever-changing landscape.