How BIDs Can Use Branding and Web Design to Attract Businesses and Investors

You know the story: your BID is buzzing with opportunity—great location, strong community, and room to grow.

But if your brand and website aren’t telling that story clearly, businesses and investors might just scroll on by. In a world where first impressions are often digital, your online presence needs to shout, “We’re open for business!”

Here’s how to make that happen.

Your Brand is Your First Impression (Make It Count)

Imagine you’re a business owner looking for the next big opportunity. You stumble onto a BID’s website. Is it vibrant, modern, and welcoming? Or is it stuck in 2012?

A compelling brand says, “This is a place where businesses thrive.” Think bold visuals, clear messaging, and a tone that reflects the energy of the district. Your logo, color palette, and even the words you choose all tell a story. Make sure it’s the right one.

Pro Tip: Show off your district’s personality! Whether it’s creative, classic, or cutting-edge, your branding should match the vibe businesses can expect on the ground.

Your Website is Your Best Sales Pitch (Is It Working?)

Your website is basically the digital front door to your district. When investors and business owners visit, they’re asking one big question: “Why here?”

Here’s how to answer that loud and clear:

• Highlight Your Strengths: Are you known for high foot traffic, community events, or a rich cultural scene? Say it, show it, and celebrate it.
• Show the Data: Don’t just claim you’re growing—prove it. Feature metrics, trends, and success stories that show your district is booming.
• Make It Personal: Feature testimonials from local businesses that have thrived in the district. Real voices are powerful.
• Easy CTAs: Make it super simple for businesses to connect. “Want to open shop here? Click here!”

Showcase Impact (Because Proof is Powerful)

You’ve got the success stories—now tell them! Your website is the place to share:

• Business Spotlights: Highlight companies that have flourished thanks to BID programs.
• Before-and-After Projects: Show the tangible improvements you’ve made to public spaces.
• Interactive Maps: Visualize available spaces, recent developments, and key attractions.
• Infographics: Share bite-sized data that makes your growth story impossible to ignore.

Make It Easy for Businesses to Say Yes

If a business owner is interested, don’t make them dig through outdated PDFs to learn how to get started. Create a dedicated “Start Your Business Here” landing page that:

• Outlines available incentives or resources.
• Clearly explains the process for opening or relocating in the district.
• Offers downloadable guides or key data points.
• Has a contact form front and center.

Position Your BID as Business-Friendly (Because You Are!)

You know your district is dynamic, supportive, and ready for growth. Your brand and website need to say the same.

• Use storytelling to share your BID’s commitment to business development.
• Highlight community partnerships and initiatives.
• Position the BID as a forward-thinking leader ready to support new ventures.

Build Trust. Build Business. Build Your BID.

Here’s the truth: A great location alone isn’t enough. Businesses and investors are looking for confidence, clarity, and opportunity—all of which start with your brand and website.

So, is your digital presence doing enough to turn curiosity into commitment? If not, that’s where Push10 comes in. We craft branding and web experiences that help BIDs attract investment, grow businesses, and build vibrant, thriving communities.