Refining a Retail Resource
Deliverables
Website StrategyWebsite DesignWebsite DevelopmentThe Wharton Baker Retailing Center produces cutting-edge research, supports student activities, and sponsors global outreach initiatives. Rich with cutting edge insights, the Center’s work was ready for the limelight in the retail industry and within the University of Pennsylvania ecosystem.
Something for Everyone
With deep connections to the retail industry and access to CEOs around the world, Wharton Baker Retailing Center’s research and events are valuable to students, alumni, industry partners, and academics alike.
Push10 worked with WBR to define these core audiences and their individual brand drivers during our website discovery phase. These insights formed the backbone of the new site architecture and content strategy.
Knowledge for All
With over 25 events per year, WBR strives to increase the number of students who enter retail careers while simultaneously supporting the industry with research and focused networking. To help achieve this goal, Push10 designed a sleek user interface with a focus on events, news, and conferences. These key posts are dynamically pulled onto landing pages that are specific to each core audience. Past events are also showcased through the beautiful high-resolution photographic backgrounds that appear throughout the website.
Each WBR core audience is directed to a landing page with highly curated content and resources
To better demonstrate the Center’s impact, Push10 recommended the development of powerful student stories as case studies
Event posts are pulled throughout the site to better engage users while showcasing the increasing impact of WBR in the retail community
“Thank you for helping us create a new home online. We are looking forward to sharing this with all of our constituents. You all were great to work with and made the process painless.”
-Keith Hardy-Merrit, Wharton Baker Retailing Center Program Coordinator
