A Safer World Starts Here.
Deliverables
UX StrategySite ArchitectureWebsite DesignWebsite DevelopmentIconographyPrinceton University’s Program on Science and Global Security (SGS) is creating a safer and less volatile world. After initially collaborating on the award-winning ‘Nu’, a web design project focused on nuclear disarmament verification, the SGS team at Princeton approached Push10 with a new challenge – to reimagine the program’s website and match their purposeful vision for the future. The rest is history.
The sweet spot between design and accessibility
In addition to needing a fresher, more modern visual interface, this site also needed to be ADA compliant. Achieving a creative web design that is also accessible is no small feat, especially when we’re reaching beyond the baseline Single-A standard. We navigated this challenge by implementing a bold, simple, and high-contrast UI design that ultimately met AA compliance. Now, Princeton SGS’s site is not only beautiful, but accessible to more users as well.
Making peace the hero
The best way to describe Princeton SGS’s work? Cool. Really cool. We helped develop a prominent video showcasing their program’s DNA in the hero banner, because some things are better shown than told.
Custom iconography that marries form and function
There are several layers to the Princeton SGS program. To avoid overwhelming the user by merely listing these layers outright, we developed a custom iconography system to accomplish what all good web design should: effectively communicate information while remaining on-brand and pleasing the eye.
Design comes alive in the details
Subtle, customized animations and design elements throughout the site reinforce that there is no other program quite like Princeton SGS. Making the world a safer place takes great skill and care, two qualities that became the targets of our design decisions.
