Lehigh University’s Development and Alumni Relations
From Campus to Career
Lehigh University’s Office of Development and Alumni Relations plays a pivotal role in fostering connections between the university and its alumni community. Seeking to inspire greater engagement and amplify their fundraising efforts, Lehigh approached Push10 to reimagine their digital presence with a sophisticated web design that better communicates their mission and supports their ambitious capital campaign goals.
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A Strategic Blueprint
We interviewed stakeholders, surveyed alumni, and reviewed other alumni websites. This research helped us create a strong strategy that’s all about making the alumni experience engaging and inspiring.
Increasing Alumni Engagement
To increase alumni engagement, we recommended centralizing scattered content, expressing clear alumni benefits, and inspiring the Lehigh community with a strong vision for future.
Project Goals
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A Nod To Nostalgia
To appeal to younger alum, we incorporated punchy colors to make the site more modern and vibrant. To maintain a sense of nostalgia, we kept Lehigh’s traditional brown and white colors as well. We also introduced a collection of candid images that showcase alumni success.
Backed By Data
Data from the university’s previous sites showed that visitors frequently update their contact information or order transcripts. So, we designed the homepage banner to allow alumni to find the actions they need most. We also included an engaging section for alumni to self-select the resources they are most interested in.
Cultivating Connections
Through our research, we found that one of the biggest audience desires was to connect with other alumni, especially for professional networking. We structured the site to include professional alliance pages that would be easy to edit and maintain for a diverse array of professional and geographic groups.
Fueling The Future
When planning the site content, we continuously asked ourselves “How can we show the vision and impact of Lehigh in a way that inspires alumni to give?” Ultimately, we made sure that engaging impact stories and impressive student outcomes data were front and center in the new Impact & Progress section.
Giving Made Easy
Let’s face it – asking anyone for money is a difficult task. And it’s made even more challenging when the process of donating is unclear. We consolidated multiple sections of the old site into a new straightforward Ways to Give page that makes it easy to give back.
Simplified Navigation
The Connect menu makes it easy for alumni to see available networking opportunities.
Timesaving Menus
The Services menu provides quick links to some of the most pressing alumni needs.
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Rolling it Out
The expanded brand styles are easy to apply to any promotional material, digitally and in print. We created examples of additional branded materials, like a Alumni Magazine feature or a donor thank you card.
I’m beyond thrilled that our new website more accurately reflects all the great programs and activities that connect Alumni back to Lehigh!
Lehigh University
Jennifer Cunningham, Assistant Vice President for Alumni Relations
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