Amberton University
A Site that Works for Working Adults
For more than 50 years, Amberton University has maintained a steadfast commitment to delivering high-quality education to adult learners. As a trailblazer in serving this growing sector of higher education, the university acknowledged the necessity of modernizing their website, which had fallen behind despite their innovative history.
01
Research & Strategy
We conducted user tests, internal workshops and a landscape analysis to better understand the sea of universities that serve adult learners.
Make it Crystal Clear
As we got to know the audience, it became clear that many potential adult learners don’t believe they have the time to pursue higher education. A need for clarity emerged, especially around what degree programs were available and how much time investment they require.
Bring the Best to the Surface
The sitemap of the existing Amberton website was placing too much emphasis on current students. Our research showed they were turning to their internal student portal for information rather than the marketing site. We reprioritized information to focus on prospective students, with a special focus on the four things that would make their decision easier — program information, key facts about the university, tuition & aid resources, and how to apply.
Make it Attainable
With a new sitemap in place, we turned to the content hierarchy and revised the strategy to support the audience’s journey. We drastically simplified the degree programs pages, pulling key information out of large tables and lengthy paragraphs into summary formats that made comparing degree options easy. This shift reinforced our core message that this type of education is attainable for working adults.
02
A New Visual Direction
With a sound content strategy in place, we began devising a visual style that would maintain simplicity while introducing a deeper, more dynamic feeling to the site. We introduced new ways to treat photos that added depth while keeping the students front and center.
Validating the Value Proposition
Testimonial videos about the Amberton experience provide validation for prospective students and greatly increase the storytelling on the page.
Making the Options Clear
We clarified the structure of Amberton’s degree programs, both on page and in the navigation.
Taking the Next Step
We used multiple call-to-action styles throughout the site, but always kept a clear route for prospective students to reach out.
03
Impressive Site Performance
Since launch, we’re seeing many promising website metrics. Users aren't just visiting the site – they're converting to prospective student leads.
I’ve worked with many teams in the digital space, from web development to design to performance marketing. Partnering with Push10 to redesign our website was the best experience I’ve had. Can’t thank them enough for their professionalism, open lines of communication and quality work. A+ stuff!
Amberton University
Adam Garret, Senior Director, Creative Design & Marketing
VISIT THE WEBSITE2M
Average time spent on site
Users spend an average of 1:54 on the site, with nearly 5 pages viewed per user. That’s not just good– that’s great!
53K
Lead generation events
The site has had over 53,000 lead generation events from over 10,000 users.
8.5K
Conversions in July
July saw a big spike in conversions, showcasing the site’s effectiveness at converting leads from campaigns.
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