Is your brand hung up on a more traditional look and messaging approach that fails to capture the vibrancy of your campus? Is your website unwieldy and impossible to update?

We crafted a brand story and identity for Candler that's centered around their community's passion for making change. Then we restructured their website to ensure that it's seamless to use while also better telling the story of what makes Candler great — ultimately raising the brand’s equity and helping to boost enrollment.

Is everyone on your campus insisting that their latest update should be front and center on the website homepage? Have you lost focus and alignment on the purpose of your website altogether?

We interviewed and surveyed the campus community at Penn Law to see the challenge from all angles. Then we did the work to create alignment on a website strategy that honors the University's storied legacy while also attracting the next generation of legal professionals. We documented the new approach in a robust content governance guide to make sure the focus of the site stays intact well into the future.