There is still not enough evidence on what actually improves the lives of people living in poverty. The evidence that does exist is not always used to inform programs and policies, leading to wasted money and enduring poverty. Innovations for Poverty Action (IPA) exists to solve these problems. With an extensive network of local country offices, IPA is the only independent nonprofit that creates and shares comprehensive rigorous evidence for public good. With a fresh new strategic plan, IPA engaged Push10 to construct a brand platform aimed at captivating and motivating a broader audience of researchers, policymakers, and donors to unite in the battle against poverty.
We helped develop new messaging and visuals that reflect IPA’s focus as outlined in the organization’s ambitious strategic plan.
We created an accessible, easy to apply brand with clear guidelines that can be used in country offices and sector programs throughout the world.
In IPA’s highly academic space, comparable organizations tend to overwhelm website visitors with dry long-form text and clunky (at best) user interface decisions. We reimagined the IPA website from the ground up with a robust navigation system and modern video & storytelling best practices.
While IPA’s vision of a world with more evidence and less poverty was crystal clear, the brand lacked a distinct personality. We carefully reviewed comparable organizations to identify the defining traits that could set IPA apart.
From the beginning, we asked ourselves how we could make IPA’s purpose easier to understand. Together we crafted a simplified mission statement, unique values, and a clear brand story. All messaging was thoroughly vetted by trusted global stakeholders and carefully edited to avoid academic jargon.
The former IPA logo was outdated and occasionally illegible, indistinguishable from competitive marks, and appeared to focus exclusively on Africa (which was misleading). In the new logo, we deconstructed a serif typeface, then isolated the ball terminals to create a connected line. While the mark obviously alludes to data and connection, it can also be interpreted as a strong “through line” showcasing IPA’s ability to create strong evidence, share evidence strategically, and ultimately equip decision makers to use that evidence.
Acta Display is an elegant, modern serif
that’s striking and memorable for headlines.
Larsseit provides optimal legibility
and consistency for body copy across the brand.
When used together, the new IPA brand styles form a bold and cohesive visual style that graphically unites communications. Lastly, we created a detailed style guide, allowing global team members to faithfully uphold the new brand standards.
A deep publishing arm is key to ensuring that IPA’s evidence is making the most impact on lives around the world. We built archives of studies, publications, news, events, and more that can be dynamically featured throughout the site using a system of tags.
We created landing pages for each country and sector that organize IPA’s key findings and research highlights, alongside key contacts and relevant news.
To show impact around the world, we built a custom interactive map that displays IPA’s country offices and the organization’s work in specific regions and sectors. The map data and design is easy to manage long-term using Mapbox and the backend of Drupal.
