BrightFarms is in the business of growth. That’s true for the pesticide-free greens they farm and for their own company goals, which is why they asked for our help to reimagine their website. With a fresh, new brand and healthy ambitions for this project, BrightFarms had a bold vision for their business. Thankfully, we had the tools to help them cultivate a beautiful new web design.
Push10 serves CPG clients via Aid&Abet, its specialized food and beverage branding agency. As part of an ongoing partnership, Aid&Abet is helping to refine and enhance the burgeoning family of brands, just like Bright Farms.
A shift in business focus from investors to customers means a shift in digital strategy to help the brand sell and scale.
A new, interactive web design serves as a central home base to share an exciting new revitalized brand with the world.
A website that functions as a usable tool to find your favorite greens and connect to the local community of farmers that grow your food.
A shift in business strategy away from attracting investors toward appealing to customers required a fresh look at how BrightFarm’s website was structured. Considering multiple user journeys, we began on the bottom floor. We reinvisioned their sitemap to remain simple, but serve a drastically different audience profile.
Developing wireframes before launching straight into design lets us nail down the content strategy more efficiently and effectively. At this stage, we made sure the structure of BrightFarms’ brand story was effectively outlined in a website format.
BrightFarms’ primary audience cares about value, responsibility, and quality – all while juggling her family’s busy lifestyle. This user was the foundation for our web strategy. By truly understanding what the primary user needs – what her goals are, what tasks she needs to complete, what she expects – we were able to craft a UX strategy to exceed expectations.
BrightFarms has a beautiful brand identity. Our task was to translate that brand into a stellar website that married smart UX strategy with pleasing UI design. The color palette and type pairings were square one for our design team.
Used sparingly for high-impact, branded messaging.
The workhorse – used as a bold primary headline.
A secondary typeface for paragraphs and long-form content.
The art of building simple and functional websites requires a technical prowess that is often overlooked. For BrightFarms’ site, the effectiveness of its tech is in the details.
We developed a custom “Store Finder” tool that brings customers even closer to BrightFarms’ delicious greens. Styled using official brand elements, the finder is an exercise of how tech and design can come together, resulting in a perfect solution for real-world business goals.
