How to Name (or Rename) a Brand
How do you choose a good brand name? And once you've come up with one, how do you know if it'll be successful? These questions sound daunting until you add them into the right context. So, to understand the nuances of naming a brand, let's start from the top.
15
Jan
15
Jan
5 Innovative Ways to Showcase Your Nonprofit’s Impact on Your Website
“Show your impact” – a daunting task that so many in the nonprofit space have come to dread. Yet, no matter how difficult it is, measuring and communicating effectiveness in your marketing is a critical objective for nonprofits around the world.
18
Oct
18
Oct
So You Think You Need a New Logo…
Will a new logo will somehow magically improve your marketing efforts? Not likely.
23
Aug
23
Aug
