The Architects of Place and Beauty
Deliverables
Market ResearchBrand StrategyBrand IdentityThere are more than 115,000 architects in the United States. That equates to a daunting decision for any company or individual looking to hire one. How can you be sure you’re hiring the right firm for the job, especially when so many claim to offer the same level of service? Millan Architects (MA) partnered with us to tackle that challenge for their firm. Sure, their brand identity was dated. Any skilled designer could fix that. But to shine through among the competition, MA needed a complete brand strategy—so that’s exactly what we delivered.
Review the Competition
To stand out among the competition, we first needed to know who they are. Before writing or designing anything for the MA brand, we took careful inventory of how their competitors presented themselves to the public: Where are they strongest? What gaps exist that MA can fill?
Talk to the Clients
We spoke to several of MA’s current and former clients to hear about their experiences. By doing so, we were able to uncover the “soul” of what made this firm so special and exciting to work with. As a result, the final strategy had a layer of depth many brands fail to achieve.
Finding Beauty in Simplicity
The new logo mark we designed for Millan Architects modernized the entire brand identity, while creating a strong form that is built to endure. Just as MA and their clients form close, symbiotic relationships during the project process, the letters in the monogram logo we designed come together to build a form that is stronger than the sum of its parts.
Guiding the Brand’s Long-term Success
A “brand” only works if it’s represented consistently over time. To help the MA team do that, we compiled the full brand strategy and visual identity into a brand guide that outlined the what, why, and how of using MA’s new brand correctly.
