A Bubbly New Seltzer Brand
Deliverables
Brand StrategyNaming & TaglineLogo DesignWebsite DesignWebsite DevelopmentPrint DesignPackage DesignIllustrationAt Push10, we’re all about healthy beverage options and are especially obsessive when it comes to our seltzers. We recently began experimenting with our own herbal infused seltzer flavors not normally found in the market that treat our common ailments like headaches and stress, as well as promote the general health of our bodies – such as our gut chemistry! Soon, Mend was born.
Push10 serves CPG clients via Aid&Abet, its specialized food and beverage marketing agency. As part of an ongoing partnership, Aid&Abet is helping to refine and enhance the burgeoning family of brands, just like Mend Seltzer.
Developing the Name & Logo
Our team focused on developing a name that captured the key overarching ideas associated with the brand: it’s underlying healing properties and a bold sense of energy and playfulness. While names such as ‘AID,’ ‘Elixer,’ and ‘Releaf’ were all considered, ‘MEND’ had a lighthearted sound and strong apothecarial connotations without being too on-the-nose. Push10 then created a logo that not only captured the essence of the brand, but that could be adapted across various print and digital brand materials.
