Mastering URLs: A Nonprofit’s Guide to Web Addresses

Have you ever wondered why some website URLs are a breeze to remember while others feel like deciphering ancient hieroglyphics?

Well, you’re in luck because today we’re diving into the world of URLs. By the end of this post, you’ll be a URL wizard, waving your magic wand to create web addresses that even your Aunt Mildred could remember.

What the Heck is a URL, Anyway?

Let’s start with the basics. A URL (Uniform Resource Locator) is just a fancy way of saying “web address.” It’s how people find you on the internet. Think of it as your digital home address. If your website is your nonprofit’s home, then the URL is the street address that leads people right to your door

Why Should You Care About URLs?

Great question! In the bustling online metropolis, a clear and memorable URL can be the difference between someone visiting your site or getting lost in the digital wilderness. Not to mention, search engines (think Google, Bing, and their friends) love clean URLs almost as much as we love a good nonprofit success story.

Best Practices for URL Magic

Alright, let’s get down to it. Here are the top tips to ensure your web addresses are the best they can be:

Keep it simple, smarty!
Short and sweet is the name of the game. Long URLs are like long meetings – nobody wants to deal with them. Stick to the essentials. For example, if your nonprofit saves adorable puppies, a URL like www.savepuppies.org/adopt is far better than www.savepuppies.org/bring-home-a-new-furry-family-member-today.

Use keywords (but don’t overdo it!)
Search engines use your URL to understand what your page is about. So, if you’re all about saving puppies, make sure those keywords appear in your URL. But don’t get too keyword-crazy. www.savepuppies.org/save-puppies-adopt-puppies-love-puppies will make Google roll its eyes.

Ditch the gibberish
Avoid using random strings of letters, numbers, or special characters. URLs like www.savepuppies.org/page?id=12345&ref=abc are confusing for users and search engines alike. Keep it clean and readable.

Go for hyphens over underscores
Hyphens are your friends. They help separate words and make your URLs more readable. So, use www.savepuppies.org/adopt-a-puppy instead of www.savepuppies.org/adopt_a_puppy. Google likes hyphens, and who are we to argue with the big G?

Be consistent
Consistency is key. Stick to a URL structure that works and use it across your site. This helps users know what to expect and makes your site easier to navigate. It’s like having a map to your digital home.

Consider your choices: Subdomains vs. Subfolders
Subdomains and subfolders are two ways to organize your website content. Subdomains (like blog.yourwebsite.org) are treated as separate entities by search engines, which can be useful for distinct sections of your nonprofit, like a blog or a donor portal. Subfolders (like yourwebsite.org/blog), on the other hand, keep all your content under the same domain, which can consolidate your site’s SEO strength and make navigation easier for users. Choosing between them depends on how distinct you want the content sections to be and your overall SEO strategy. Generally, subfolders are preferred for their simplicity and SEO benefits, while subdomains are useful for significantly different areas of your website.

A Few More Sprinkles of URL Wisdom

HTTPS Over HTTP
Ensure your site uses HTTPS for added security. HTTPS (HyperText Transfer Protocol Secure) encrypts the data between your website and its visitors, ensuring their information is safe from hackers. It builds trust with your audience by displaying a secure padlock icon in the browser and can boost your search engine rankings since Google prioritizes secure sites.

No Capital Letters
Stick to lowercase letters. This avoids any confusion or errors.

Avoid Stop Words
Words like “and,” “the,” and “of” can usually be left out of URLs. They add clutter without adding value.

In Summary

With these tips in hand, you’re ready to transform your nonprofit’s URLs into user-friendly, search engine-loving addresses. Remember, a good URL is like a good joke – easy to remember and even easier to share. So go forth, nonprofit warriors, and may your web addresses lead countless supporters to your cause.

Need more tips or a hand with your nonprofit’s branding or website? Give us a shout. We’re here to help you make the world a better place, one URL at a time.