Virtua Health Foundation

Giving the Gift of Health

As a leading health system throughout Philadelphia and Southern New Jersey, Virtua established a Foundation to provide critical resources for patients in need.

Services

Web Strategy, Web Design, Web Development

Problem

When we first met the Virtua Health Foundation (VHF) team, it was clear they were serious about making a difference in their community. Driven by a desire to do more good, they came to us with a challenge: Modernize the existing Virtua Health Foundation website and make it easier for more people in the community to get involved.

Our Approach

We answered that challenge by delivering a site that isn’t just an ode to the organization’s passion, but a functional, effective tool that allows visitors to explore initiatives and give the gift of health to their neighbors in need.

01

Capturing the Vibrance of a Beloved Brand

With such strong brand equity, it made sense to reinterpret existing visual elements for use in the new web design. With this approach, we took advantage of existing brand recognition while creating a fresh, new design that matched the organization’s personality: inclusive, passionate, and engaging.

02

Building a Site That Works

The new Virtua Health Foundation website simplifies the donation process, is accessible to all, and highlights the organization's impact to inspire continued support and engagement.

Putting Gratitude Into Action

One of the primary goals for the new web design was to make it easier for people to donate. Improving the existing UX was an exercise of addition by subtraction. By stripping down the experience and making pathways clearer, people are now more likely to learn about and contribute to Virtua’s mission.

virtua-health-foundation-web-design-ada-compliance-@2x

Accessibility Without Compromise

Challenge is the precursor to innovation. Building ADA-compliant websites is often a challenge for designers and developers that can add a layer of constraint. Our team accepted the challenge and created an accessible site that doesn’t compromise on style, because beautiful and functional websites should be usable by everyone.

Virtua Health foundation web design - homepage layout

Virtua Health foundation responsive web design homepage icons in mobile

A boy and a doctor are facing each other, striking a pose with their arms up and fists clenched.

Expand Your Impact by Showing It

We built a section on the new Virtua Health Foundation site dedicated to telling the story of the organization’s impact. While it may feel natural for a philanthropic organization to stay humble about their work, promoting impact in a simple and compelling way helps potential donors and partners understand where their donations are going, and encourages them to continue to give in the future.

THANK YOU all for your excellent work! We are thrilled that the new site is live – and working! We are already taking in donations which will make a difference for those we serve.

Virtua Health Foundation

Diana Centanzo, Director of Philanthropy Communications

VISIT THE WEBSITE

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