01
Shaping the Web Strategy
As we conducted audience research, we discovered that people turned to CURE for two primary pillars of content: information about the latest in epilepsy treatment and research, and stories that connected them to a larger supportive community. Those pieces of content became the priority as we restructured the site’s architecture.
02
Design That Feels Like a Hug
Prioritizing patient and community oriented content was a good foundation, but we needed to make the design feel less sterile and scientific as well. We focused on incorporating visual elements that would engage, drive interest, and convey the feelings of safety and support that are at the core of CURE’s value proposition.
Flexibility First
CURE Epilepsy’s team produces a lot of content covering new discoveries and breakthroughs, treatment options, medications and more. This valuable educational content helps patients, families, and others better understand epilepsy. With their ever-growing content in mind, we set out to design a system that would be easy to adapt and expand. We accounted for multiple scenarios that may come into play for different streams of content, from podcasts to webinars to breaking news. This flexible and forward thinking approach helped to save their marketing team time and effort without sacrificing quality.
Stronger Appeal, Clearer Journeys
By prioritizing the patient experience and showcasing the important research that CURE funds, the website is now set up to not only engage visitors – but to also encourage site visitors to become donors. Compelling narratives that highlight individual patient journeys illustrate the profound difference that donations can make. Searchable archives of groundbreaking research show the progress that's been made possible by donations. We intentionally created a cohesive narrative that fosters trust and inspires visitors to donate.
Multiple Paths to Support
As a community-oriented organization, CURE Epilepsy has an expansive idea of what “supporting” can mean. We built out the “Support Us” section of the site to prioritize online giving (the primary goal), but made sure to still represent all the other ways that people can support the mission.
Accessible from the Start
With a people-centric mission and a focus on education, it was critically important that the Cure Epilepsy website was accessible to all. From video captions to fonts and colors, the new site design had ADA compliance in mind as a core value from the start.
We are very happy with our clean new design and look/feel! Push10’s use of Asana and general project management approach was fantastic. We really enjoyed working with a PM who had great client skills!
Cure Epilepsy
Dana Vielmetti, Senior Director, Marketing and Communications
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