Bright Vines. Brighter Opportunities.
Deliverables
Website PlanningWebsite DesignWebsite DevelopmentCustom PhotographyIllustrationWhat does it mean to reinvent a fruit? For our web design project with Bright Vines, it meant opening up a new realm of possibilities to make already delicious table grapes into something new and interesting, yet still undeniably tasty. We linked arms with this emerging brand to create a stunning new website, thus bringing their vision to life. World, meet a new flavor of grapes.
Push10 serves CPG clients via Aid&Abet, its specialized food & beverage branding agency. As part of an ongoing partnership, Aid&Abet is helping to refine and enhance the burgeoning family of brands, just like Bright Vines.
Having fun with our food
Grapes are naturally a fun, snackable food that many have enjoyed growing up and into adulthood. We developed an illustration style to capture this whimsy, all while highlighting Bright Vines’ unique variety of grapes in a fun, colorful way.
Smile and say “grapes”
As a new brand, developing a library of custom product and lifestyle photography was crucial to Bright Vines’ marketing success. We coordinated an all-day photo shoot to capture a variety of assets to populate the website and other key marketing materials. Managing a shoot with fresh food can be challenging, but in the end, the images were something to smile about.
