Growing With Intent
Deliverables
Brand StrategyLogo DesignTenet Leadership is focused on improving student outcomes through enhancing the effectiveness of leaders in education. Our team was thrilled to play a role in realizing Tenet’s vision and embraced the challenge of naming and branding this standout educational program.
A Bright Future
Following the brand strategy and establishing new brand name, we embarked on the design of a new logo. Following the theme of scholastics and study, the logo design takes a traditional serif-based typography approach. To add a memorable element to the elegant mark, one of the uppermost serifs of the capital ‘T’ was shaped to symbolize a north star. Just as the north star is known as a guiding light in navigation or astronomy, Tenet will be known for providing school administrators with a clear path forward to advancing student achievement.
A Responsive Logo Design
Anticipating a wide range of needs and uses, we designed alternate versions of the primary logo mark to adapt to a variety of situations that included books, study guides and web applications.
