Knowles Teacher Initiative

Supporting Our Teachers

A teacher and a student are having a conversation in the classroom.

Knowles Teacher Initiative is a nonprofit organization that supports teachers as the primary leaders of educational improvement through fellowship programs that build community, facilitate collaboration, and invite innovation.

Services

Brand Strategy, Naming, Brand Messaging, Logo Design, Visual Identity, Marketing Collateral, Web Strategy, Web Design, Web Development

Problem

Knowles came to us as "The Knowles Science Teaching Foundation." The name was confusing, as the organization supports all STEM teachers across disciplines and does not operate as a foundation. Beyond the misleading name, the Knowles brand had become painfully outdated and the website no longer represented the organization's mission or areas of focus.

Our Approach

In a year-long partnership, Push10 worked with the team at Knowles to redefine the organization’s purpose statements, update the company name & tagline, develop an entirely new logo & brand style guide, and design a comprehensive new website.

01

A Community Brand

We conducted workshops and interviewed staff and fellows. We quickly found that at it’s heart, Knowles Teacher Initiative is about bringing people together.

knowless-foundation-graphic-design-stamp-@2x

Crafting the Logo

To represent the deep connection that is created in this community of scientists and mathematicians, the new brand identity is composed of individual shapes that come together to create a complex fabric-like woven letter K.

Knowles Teacher Initiative foundation stamp

Knowles Teacher Initiative foundation branded image - a teacher and students are sitting around a round table while a teacher is talking to the students

Knowles Teacher Initiative foundation style guide mockup

Brand Building Blocks

We pushed beyond the name and logo to help Knowles refine their brand platform, messaging, and marketing collateral. We were even able to help grow fundraising with branded campaign materials.

Knowles teacher initiative email template and gala invitation graphic design pieces

Knowles Teacher Initiative foundation stationery

A student and a teacher are smiling while looking at a piece of paper on the desk together at the Knowles teacher initiative

02

Teacher Leadership in Action

Upon completion of the written & visual brand building blocks, Push10 repositioned the Knowles website as a robust platform – a place to share teacher stories, provide relevant updates, curate timely resources, and facilitate deeper community connections.

Knowles teacher initiative responsive web design homepage in a desktop mockup

Encouraging Connection

To address individual audience needs, the new Knowles site features dedicated sections for Partners, Donors, Staff, and Fellows. Within the Fellows ecosystem, a custom interactive map highlights the diverse Knowles alumni network while facilitating community connection.

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Knowles Academy

The website is home to the Knowles Academy, a new offering of professional development courses available for purchase.

Knowles Teacher Initiative foundation responsive web design - our course page in a mobile mockup

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Teacher Stories

We put teachers front and center by weaving dynamic testimonials & stories throughout the site.

Knowles Teacher Initiative foundation responsive web design - resources page in a tablet mockup

Knowles teacher initative responsive website design page layouts

We’ve thoroughly enjoyed our long partnership with Knowles and are excited to watch the organization’s impact expand into the future!

Push10

Sabrina Pfautz, Partner + Creative Director

VISIT THE WEBSITE

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